The new Lancia and Sparco co-branded sportswear line introduced at the “Rally Racing Meeting”
17/02/2025
Volpiano, 17 February 2025 – The historic partnership between Sparco and Lancia, a motorsport powerhouse during the Eighties and Nineties, is back and stronger than ever as the world-renowned brand makes its return to racing.
The reunion of these two legendary and iconic Turin-based brands was made official during the “Rally Racing Meeting”— the annual event organized by Miki Biasion which was held on February 8th and 9th at the Vicenza Expo Center with over 10,000 attendees — during a presentation at the really appreciated Lancia stand.
The brands are essentially going back to the future in style, uniting heritage and innovation to support Lancia’s return to motorsports and, more generally, to allow fans to feel part of a brand which has always had racing in its DNA.
Sparco will supply the gear inside the brand-new Ypsilon Rally 4 and the fireproof technical clothing worn by participants in the 2025 Lancia Trophy: a personalized line with new Lancia Corse HF colors co-created by the brands’ design departments. Moreover, the teamwear worn by the Lancia Corse HF drivers, technicians, and staff will also come from Sparco.
However, the real star of the Vicenza event was the Heritage “Sparco-Lancia HF” line, a kind of restomod sportswear collection blending the past, present, and future.
For the occasion, the HF brand presented a revisited version of the most iconic Lancia vehicles of the past: the Fulvia, Delta, and Stratos were specifically redesigned for this collection thanks to the joint effort of the Centro Stile Lancia and Centro Stile Sparco designers. “HF” becomes a fashion icon in this leisure-clothing collection which both preserves the brand’s legacy and gives it a new street-style look. It will no longer solely be synonymous with speed, technology, and performance, but also glamour and contemporary style.
The collection’s products sales will take place through Sparco‘s dealer network (more than 1,000 retailers all over 5 continents), its e-commerce, and during all the Lancia Trophy stages with a special dedicated stand alongside the Lancia Corse hospitality.
Niccolò Bellazzini, Sparco Brand Manager, stated: “We are truly pleased and thrilled about Lancia’s return to the rally world with the ambitious launch of the “Ypsilon Rally4” and the Lancia Trophy within the Italian Absolute Rally Championship Sparco which we sponsor. Sparco and Lancia are indelibly linked thanks to the amazing feats achieved during the golden age of world rally. With the “Sparco – HF” collection, we are trying to write a new chapter together— continued Niccolò Bellazzini—which will build on the legacy of past triumphs, but will look to the future generations of drivers and fans to bring back the glory days.”
Luca Napolitano, Lancia CEO, remarked: “Lancia’s return to rally is an exciting moment for us all, as is this renewed collaboration with Sparco, a historic partner with whom we have shared unforgettable achievements. With the Ypsilon Rally4 HF and the Lancia Trophy, we’d like to bring our motorsport DNA back to the streets and back in our fans’ hearts. The launch of the ‘Sparco-Lancia HF’ collection is another step on this journey which honors our heritage and projects us towards the future with style and innovation.”
Miki Biasion – two-time world rally champion with the Delta Group A in 1988 and 1989 and Brand Ambassador of Sparco and Lancia – stated: “Today, I am proud to represent the past, present, and future of two brands which were by my side in the most thrilling moments of my rally career. Sparco’s and my involvement in Lancia’s return to rally racing shows just how much professionalism, foresight, and ambition has gone into this project.”
