Friday, March 28, 2025

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Racing Spirit launches Senna Legacy limited edition collection

Dario Comacchio, Brand Manager of Racing Spirit, commented: “Still today, the legend and achievements of Ayrton Senna remain a source of inspiration for the entire motorsport world, of which we are an integral part. For this reason, we are more honored than ever that Racing Spirit has been chosen by Senna Brands and Evolution USA for this collaboration. The limited-edition Senna Legacy line is a project we have been working on with incredible enthusiasm, reinforcing the historic ties that our OMP and Bell Racing brands have forged with Ayrton, supporting him throughout his extraordinary Formula 1 career. Symbolically, the launch of the collection coincides with Ayrton’s birthday, emphasizing even more all that he continues to mean to our Group.”

Thiago Fernandes, Director of Operations and Business Development of Senna Brands, added: “Throughout its history, the Senna brand has partnered with leading global companies to translate Ayrton Senna’s personality and legacy into products and experiences. Since the beginning of this collaboration, we have seen Racing Spirit pour great passion into the project – an essential trait of Ayrton Senna himself and a defining element of our brand’s DNA today. This new collection features elements that take us back to Senna’s unforgettable moments on the track, reinforcing his enduring significance for fans around the world.”

Gabe Balch
Gabe Balch
The automobile and its stories captivated him from birth and the freedom, expression, and personal bonds they enable continue to serve as inspiration. His inquisitive nature explores the how of the machines themselves, and the unique minds behind the creations. As a world traveler he longs for the open road, or better yet, the last signs of pavement.