Saturday, February 28, 2026
Vehicles
Lexus LFA Concept Debuts As All-Electric Sports Car
World premiere of the Lexus LFA Concept
Shares core technologies...
TOYOTA GAZOO Racing World Premieres GR GT & GR GT3
TOYOTA GAZOO Racing (TGR) today world premiered two new...
Supersports: the most driver-focused Bentley ever
New Supersports brings rear wheel drive and sub-two-tonne weight...
The final racing car: from a vision to a legacy
The last production model marks the end of a...
What’s New for 2026 Jeep Gladiator
New for 2026
Enhanced door hinge system makes door removal...
Lifestyle
Bowers & Wilkins introduce the new Px8 S2 McLaren Edition headphones
Bowers & Wilkins Px8 S2 McLaren Edition brings McLaren-inspired...
Polestar launches first bi-directional charging offer to customers
Polestar takes first step in enabling bi-directional charging, launching...
VICE SPORTS TEAMS WITH NATIONAL HOT ROD ASSOCIATION FOR “CHASING SPEED”
Six-Part Drag Racing Docuseries Premieres January 21 on VICE...
Forza Horizon 6: The Horizon Festival Arrives in Japan
The Horizon Festival is heading to its most requested...
CALIFORNIA GOLD RUSH: CZINGER BREAKS SPEED RECORDS AND REDEFINES PERFORMANCE
1,000 MILES ACROSS THE GOLDEN STATE. FIVE TRACK RECORDS....
Business
President Donald Trump Announces the Reset of Corporate Average Fuel Economy (CAFE) Standards
DELIVERING A WIN FOR AMERICAN FAMILIES AND AUTOMAKERS: Today, President...
NHTSA Approves More Than $800M for States to Make Roads Safer
The National Highway Traffic Safety Administration has notified all...
Cox Automotive Forecast: November U.S. New-Vehicle Sales Expected to Decline 8% Year Over Year as Higher Prices and Slowing EV Sales Hit Market
November's new-vehicle sales pace is expected to finish near...
Universal Technical Institute, Inc. Announces Multiple New Campus Locations to Address America’s Shortage of Skilled Workers
Universal Technical Institute, Inc., a national leader in workforce...
TORA Member Spotlight: Radflo Suspension Technology Drives Off-Road Innovation
The SEMA Truck & Off-Road Alliance (TORA) named Radflo Suspension Technology as the...
Aftermarket
Manthey Racing Track Specialist with High-Performance Aerodynamics
Optimised aerodynamics with up to 540 kg downforce in...
Air Locking Differentials vs Other Lockers
Air differential lockers, such as those offered by ARB,...
Lucas Oil Launches New Hybrid Product Line, Additives Purpose-Built for All Hybrid Engines
Products are designed to address the unique challenges faced...
Toyo Tires Introduces the All-New Proxes Sport R, an Extreme Performance Summer Tire
Toyo Tire U.S.A. Corp. (Toyo Tires®) announces the all-new...
APR Performance New Chevrolet C8 Z06 Products
APR Performance is thrilled to announce new parts for...
Motorsport
Cadillac Formula 1 Team names American star Colton Herta as Test Driver
The Cadillac Formula 1 Team announced that nine-time NTT...
Ogier Crowned Nine-Time WRC Champion As Neuville Wins Saudi Arabia Finale
Frenchman equals Sébastien Loeb’s all-time record as co-driver Landais...
Defender Dakar D7X-R Revealed In All-New Competition Livery Ahead Of January 2026 Dakar Rally Debut
Defender Rally unveil the Defender Dakar D7X‑R in all‑new...
Manthey to debut two Porsche 911 GT3 R in the IMSA WeatherTech SportsCar Championship endurance races in 2026
Manthey to enter a Porsche 911 GT3 R in...
TOYOTA GAZOO Racing adds more proven young talent to WRC line-up for 2026
TOYOTA GAZOO Racing World Rally Team will welcome more...
Jobs
Universal Technical Institute, Inc. Announces Multiple New Campus Locations to Address America’s Shortage of Skilled Workers
Universal Technical Institute, Inc., a national leader in workforce...
Ghost Jobs Are Spiking Across the Performance Aftermarket and Motorsports Industry, Leaving Builders, Tuners, and Creatives Stuck in Neutral
In 2025, the performance aftermarket and motorsports world is...
Automakers Feeling Not So Tariff-ic
In a bold, tantrumatic move, President Donald Trump has...
American Tire Distributor New Job Opportunities
American Tire Distributors (ATD), a leader in the wholesale...
People
Jo Shimoda Undergoes Back Surgery
250 SMX Champ injured in training crash
Shimoda's spinal column...
Toprank Classic Specialities × STF: R33 GT-R Tuning Project
The car featured in this video is a Nissan...
Motorsports PR Veteran Katie Brannan Joins WeatherTech Raceway Laguna SECA
WeatherTech Raceway Laguna Seca today announced the appointment of...
Ineos Automotive To Refocus The Organisation On Customers And Growth
INEOS Automotive today confirmed a series of strategic measures...
BMW M2 Goes Next Level Drift with Elias Hountondji
The BMW M2 Drift Competition of the Red Bull...
Events
GRIDLIFE Returns to Watkins Glen in Elevated, Coast-to-Coast 2026 Festival Season
Six Premier Events Announced for 2026, Highlighting Growth, Momentum,...
Los Angeles Auto Show Brings Car Culture To Life In The Underground
Los Angeles Auto Show brings the city's signature car...
Honda Racing Corporation New Prototype Performance Parts, Concept Cars and Race-Bred Machines at SEMA Show
Honda Racing Corporation USA (HRC US), the North American...
Nissan reveals adrenaline-pumping, extraordinarily capable concepts for 2025 SEMA show
Rugged off-roaders and high-performance pavement concepts explore how owners...
Toyota Powers Possibility at SEMA 2025
Gas. Hybrid. Electric. Hydrogen. Toyota Showcases a Multi-Pathway Future...
ZENDO
Career Exhaustion Rises in Automotive Sales and Aftermarket Industry, Pushing Workers Toward New Sectors
The automotive retail and aftermarket sectors—long marked by long...
Ghost Jobs Are Spiking Across the Performance Aftermarket and Motorsports Industry, Leaving Builders, Tuners, and Creatives Stuck in Neutral
In 2025, the performance aftermarket and motorsports world is...
Subiefest 2025: Sunset, Speed, and Subaru Spirit at Santa Anita Park
There’s something about Subaru people.
They’re the kind of community...
From Tread to Roof: Used Tires Find New Life as Eco-Friendly Home Shingles
In an age of rising material costs and growing...
Immigration Crackdown Sends Shockwaves Through Los Angeles Food Trucks, Car Washes, and Auto Shops
Los Angeles is known for its vibrant food scene,...
Vehicles
Lexus LFA Concept Debuts As All-Electric Sports Car
World premiere of the Lexus LFA Concept
Shares core technologies...
TOYOTA GAZOO Racing World Premieres GR GT & GR GT3
TOYOTA GAZOO Racing (TGR) today world premiered two new...
Supersports: the most driver-focused Bentley ever
New Supersports brings rear wheel drive and sub-two-tonne weight...
The final racing car: from a vision to a legacy
The last production model marks the end of a...
What’s New for 2026 Jeep Gladiator
New for 2026
Enhanced door hinge system makes door removal...
Lifestyle
Bowers & Wilkins introduce the new Px8 S2 McLaren Edition headphones
Bowers & Wilkins Px8 S2 McLaren Edition brings McLaren-inspired...
Polestar launches first bi-directional charging offer to customers
Polestar takes first step in enabling bi-directional charging, launching...
VICE SPORTS TEAMS WITH NATIONAL HOT ROD ASSOCIATION FOR “CHASING SPEED”
Six-Part Drag Racing Docuseries Premieres January 21 on VICE...
Forza Horizon 6: The Horizon Festival Arrives in Japan
The Horizon Festival is heading to its most requested...
CALIFORNIA GOLD RUSH: CZINGER BREAKS SPEED RECORDS AND REDEFINES PERFORMANCE
1,000 MILES ACROSS THE GOLDEN STATE. FIVE TRACK RECORDS....
Business
President Donald Trump Announces the Reset of Corporate Average Fuel Economy (CAFE) Standards
DELIVERING A WIN FOR AMERICAN FAMILIES AND AUTOMAKERS: Today, President...
NHTSA Approves More Than $800M for States to Make Roads Safer
The National Highway Traffic Safety Administration has notified all...
Cox Automotive Forecast: November U.S. New-Vehicle Sales Expected to Decline 8% Year Over Year as Higher Prices and Slowing EV Sales Hit Market
November's new-vehicle sales pace is expected to finish near...
Universal Technical Institute, Inc. Announces Multiple New Campus Locations to Address America’s Shortage of Skilled Workers
Universal Technical Institute, Inc., a national leader in workforce...
TORA Member Spotlight: Radflo Suspension Technology Drives Off-Road Innovation
The SEMA Truck & Off-Road Alliance (TORA) named Radflo Suspension Technology as the...
Aftermarket
Manthey Racing Track Specialist with High-Performance Aerodynamics
Optimised aerodynamics with up to 540 kg downforce in...
Air Locking Differentials vs Other Lockers
Air differential lockers, such as those offered by ARB,...
Lucas Oil Launches New Hybrid Product Line, Additives Purpose-Built for All Hybrid Engines
Products are designed to address the unique challenges faced...
Toyo Tires Introduces the All-New Proxes Sport R, an Extreme Performance Summer Tire
Toyo Tire U.S.A. Corp. (Toyo Tires®) announces the all-new...
APR Performance New Chevrolet C8 Z06 Products
APR Performance is thrilled to announce new parts for...
Motorsport
Cadillac Formula 1 Team names American star Colton Herta as Test Driver
The Cadillac Formula 1 Team announced that nine-time NTT...
Ogier Crowned Nine-Time WRC Champion As Neuville Wins Saudi Arabia Finale
Frenchman equals Sébastien Loeb’s all-time record as co-driver Landais...
Defender Dakar D7X-R Revealed In All-New Competition Livery Ahead Of January 2026 Dakar Rally Debut
Defender Rally unveil the Defender Dakar D7X‑R in all‑new...
Manthey to debut two Porsche 911 GT3 R in the IMSA WeatherTech SportsCar Championship endurance races in 2026
Manthey to enter a Porsche 911 GT3 R in...
TOYOTA GAZOO Racing adds more proven young talent to WRC line-up for 2026
TOYOTA GAZOO Racing World Rally Team will welcome more...
Jobs
Universal Technical Institute, Inc. Announces Multiple New Campus Locations to Address America’s Shortage of Skilled Workers
Universal Technical Institute, Inc., a national leader in workforce...
Ghost Jobs Are Spiking Across the Performance Aftermarket and Motorsports Industry, Leaving Builders, Tuners, and Creatives Stuck in Neutral
In 2025, the performance aftermarket and motorsports world is...
Automakers Feeling Not So Tariff-ic
In a bold, tantrumatic move, President Donald Trump has...
American Tire Distributor New Job Opportunities
American Tire Distributors (ATD), a leader in the wholesale...
People
Jo Shimoda Undergoes Back Surgery
250 SMX Champ injured in training crash
Shimoda's spinal column...
Toprank Classic Specialities × STF: R33 GT-R Tuning Project
The car featured in this video is a Nissan...
Motorsports PR Veteran Katie Brannan Joins WeatherTech Raceway Laguna SECA
WeatherTech Raceway Laguna Seca today announced the appointment of...
Ineos Automotive To Refocus The Organisation On Customers And Growth
INEOS Automotive today confirmed a series of strategic measures...
BMW M2 Goes Next Level Drift with Elias Hountondji
The BMW M2 Drift Competition of the Red Bull...
Events
GRIDLIFE Returns to Watkins Glen in Elevated, Coast-to-Coast 2026 Festival Season
Six Premier Events Announced for 2026, Highlighting Growth, Momentum,...
Los Angeles Auto Show Brings Car Culture To Life In The Underground
Los Angeles Auto Show brings the city's signature car...
Honda Racing Corporation New Prototype Performance Parts, Concept Cars and Race-Bred Machines at SEMA Show
Honda Racing Corporation USA (HRC US), the North American...
Nissan reveals adrenaline-pumping, extraordinarily capable concepts for 2025 SEMA show
Rugged off-roaders and high-performance pavement concepts explore how owners...
Toyota Powers Possibility at SEMA 2025
Gas. Hybrid. Electric. Hydrogen. Toyota Showcases a Multi-Pathway Future...
ZENDO
Career Exhaustion Rises in Automotive Sales and Aftermarket Industry, Pushing Workers Toward New Sectors
The automotive retail and aftermarket sectors—long marked by long...
Ghost Jobs Are Spiking Across the Performance Aftermarket and Motorsports Industry, Leaving Builders, Tuners, and Creatives Stuck in Neutral
In 2025, the performance aftermarket and motorsports world is...
Subiefest 2025: Sunset, Speed, and Subaru Spirit at Santa Anita Park
There’s something about Subaru people.
They’re the kind of community...
From Tread to Roof: Used Tires Find New Life as Eco-Friendly Home Shingles
In an age of rising material costs and growing...
Immigration Crackdown Sends Shockwaves Through Los Angeles Food Trucks, Car Washes, and Auto Shops
Los Angeles is known for its vibrant food scene,...
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