3/11/2025
Morgan Motor Company has launched its new flagship, Supersport, during a live launch event held at its Pickersleigh Road factory. Broadcast live to a global audience, the new model was officially unveiled by Morgan owner Richard Hammond, who was joined by Managing Director, Matthew Hole, and Chief Design Officer, Jonathan Wells.
The new Supersport represents an evolution of design, dynamics and refinement in equal measure. Its evolved level of dynamic sophistication is achieved thanks to its new CXV aluminium platform. Supersport reinforces the analogue driving experience synonymous with Morgan sports cars, giving driver’s greater feel and a deeper connection to the vehicle.
Usability is enhanced thanks to an interchangeable soft and hard top roof, rear boot and side screen mounting mechanism. Inside, the interior features Bluetooth connectivity with handsfree calling, an enhanced Sennheiser audio system and wireless mobile phone charging.
An Armeria Lilac variant with a hard top and Bahama Blue soft top reflect the two distinct personas that Supersport personifies.
A simultaneous launch event was held at the Louwman Museum in the Netherlands, where guests were presented the new model in a striking Copper metallic by Morgan’s Head of Industrial Design, Thomas Brainwood, and Head of Sales, Jack Woodgate.
Supersport is available to order from today, with the first examples already in production. Each Supersport is coach-built using a blend of traditional craft techniques and latest technology. Discover more at the link below.
