he energy was unmistakable as industry professionals, builders, and brand leaders gathered for the annual TORA Reception at the SEMA Show, an evening packed with networking, celebration, and charity-driven excitement. One of the night’s biggest highlights: the always-popular Pinewood Drags, where attendees raced handcrafted miniature cars to raise funds for SEMA Cares, supporting children’s charities nationwide.
The event brought together the best of the truck and off-road community, recognizing standout contributors whose innovation, passion, and leadership continue to move the industry forward.
2025 TORA Award Honorees
- Retailer of the Year: Adventure Lifestyle Group
Recognized for exceptional customer engagement and a commitment to advancing the outdoor and off-road marketplace. - Jessi Combs Ambassador Award: Justin Andrews, Factor 55/Warn Industries
Honored for embodying the spirit of the late Jessi Combs through advocacy, craftsmanship, and community leadership. - TORA Hall of Fame Inductee: Greg Henderson, Unofficial Use Only
Celebrated for his long-standing influence, groundbreaking builds, and dedication to the specialty-equipment industry. - TORA Feature Vehicle – Best In Show: Air Lift Company, 1972 Toyota Hilux “Lowlux”
The crowd-favorite “Lowlux” stood out with its creativity, engineering, and flawless execution.
As the night wrapped up, the energy remained high, fueled by camaraderie and the shared mission to push the industry further. With another successful year in the books, anticipation is already building for what’s to come.
Until next year — see you at the 2025 SEMA Show!
