Mercedes-Benz USA (MBUSA) today announced it is embarking on an important new chapter for brand marketing, unveiling Lucy Liu—award-winning actress, producer, and director—as the new voice of Mercedes-Benz in the United States.
Drawing from her celebrated career and wide artistic acclaim, including two SAG awards, a Critics Choice Award and two Emmy nominations, Liu brings a distinct, sophisticated voice that naturally embodies the luxurious and pioneering core values of Mercedes-Benz. Renowned for her versatility and magnetic presence, Liu is uniquely suited to convey a spectrum of emotion—from serene warmth, to bold confidence and vibrant excitement—perfectly complementing the impressive breadth and groundbreaking innovation synonymous with the Mercedes-Benz vehicle portfolio.
“Mercedes-Benz doesn’t just define luxury – it continually reimagines it. To lend my voice to a brand with such a legacy of excellence and a bold vision for the future feels like a powerful alignment of values and creativity. This partnership reflects everything I value: innovation, intention, and impact. Together, we’re building a legacy of modern luxury that only Mercedes-Benz can deliver.”
Lucy Liu, Award-Winning Actress, Producer, and Director
Liu’s debut as the official voice of Mercedes-Benz premiered with the launch of the new campaign featuring the GLS SUV, created in partnership with Merkley+Partners, called “Moving Forward.” The television commercial was designed to further strengthen the GLS SUV’s position as the ultimate luxury SUV through compelling cinematic narratives that emphasize its versatile seven-seat interior, pioneering technology, elegant styling, dynamic handling and thrilling performance.
“The debut of Lucy Liu as the new official brand voice marks a new era for Mercedes-Benz marketing. Lucy’s range and sophisticated tone conveys a modern elegance that represents the brand’s legacy and future, and the transition to a female voice signals to our customers something fresh and innovative that provokes reappraisal.”
Melody Lee, Chief Marketing Officer, Mercedes-Benz USA
Watch Liu’s voiceover debut with the GLS commercial debut below, and look for two more campaigns featuring Liu to premiere later this month.
