VIA SEMA NEWS – SEMA has announced the results of the 2025-2026 SEMA Board of Directors elections, with (in alphabetical order) Rich Butler of R&R Marketing; Brian Herron of OPUS IVS; Norris Marshall of BluePrint Engines; Tim McCarthy of Hushmat & ZyCoat; and Marcus Umlauff of Toyota Motor North America elected to serve on the Board. Butler and Umlauff are current SEMA Board members who were re-elected to join the group.
SEMA Board members are industry representatives who volunteer their time to lead and guide the association. They are elected by SEMA-member companies and represent the key membership categories: manufacturers, distributors/retailers, manufacturers’ representative, and services.
The SEMA Board of Directors for 2025-2026 will be as follows:
Chair-elect
Norris Marshall, CEO, BluePrint Engines
Manufacturer
Brian Herron, CEO, OPUS IVS
Tim McCarthy, founder and CEO, Hushmat and ZyCoat
Marcus Umlauff, general manager, truck, Toyota Motor North America, Incumbent
Manufacturer’s Rep
Rich Butler, CEO, R&R Marketing, Incumbent
The SEMA Board of Directors members are industry representatives who volunteer their time to lead and guide the association. They are elected by SEMA-member companies and represent the key membership categories: manufacturers, distributors/retailers, manufacturers’ rep and services.
The entire 2025-2026 SEMA Board of Directors and outgoing Board members will be honored and recognized during the 2025 SEMA Leaders & Legends Gala n Universal City, California, on Friday, July 25. All SEMA members and industry professionals are invited to join the celebration by purchasing tickets at sema.org/gala.
2025-2026 SEMA Board of Directors
Board Officers:
- Chairperson: Melanie White, president, Hellwig Products
- Chair-elect: Norris Marshall, CEO, BluePrint Engines
- Immediate Past-Chair/Secretary: Kyle Fickler, director of business development, ProCharger
- Treasurer: Chris Douglas
Board Members:
- Bill Bader, president and owner, Summit Motorsports Park
- Rich Butler, CEO, R&R Marketing Consultants
- Brian Herron, president, OPUS IVS
- Doug Lane, president and owner, Motor State Distributing
- Tim McCarthy, founder and CEO, Hushmat and ZyCoat
- Kelle Oeste, CEO and owner, V8TV Speed & Resto Shop
- Kim Pendergast, CEO, Magnuson Superchargers
- Melissa Scoles, president and CEO, QA1
- Marcus Umlauff, general manager, truck, Toyota Motor North America
- Ted Wentz, CEO, Quadratec
Below is the list of outgoing board members:
- James Lawrence, CEO and president, POWER
- Kathryn Reinhardt, SVP of marketing and events, Hemmings
