Kansas City, MO — March 21, 2025 — MW Company, a global leader in performance automotive and motorsports brands, is proud to announce the sale of the MOMO brand to Univergomma Italy, marking a significant milestone in the brand’s evolution.
Univergomma, a trusted and long-standing MOMO partner, has successfully licensed and produced MOMO Tires globally for many years. Their success with the MOMO name and ongoing sales growth made the acquisition a natural next step in their strategic development. With this transition, Univergomma is well-positioned to take MOMO into its next chapter on the global stage.
As part of the agreement, MW Company will retain exclusive rights to distribute MOMO products in North America for a minimum of 10 years, allowing MW to continue designing, producing, and marketing MOMO-branded products throughout the region.
“This is a tremendous milestone for MW Company,” said Andres Cisneros, CEO of MW Company. “We’ve protected and extended our ability to build the MOMO brand in North America while gaining increased flexibility and incentive to push innovation and growth. For our team, our partners, and our customers, this is business as usual. We remain MOMO’s exclusive distributor and brand steward in North America.”
MW Company will continue its commitment to excellence and customer service with the MOMO brand, delivering the same performance, style, and heritage customers have come to expect.
Andres Cisneros
CEO – MW Company
