GRIDLIFE, the premier motorsports and music festival tour in North America, today announced that Subimods, the leading destination for Aftermarket performance parts and accessories, has joined as an official season partner for the 2025 GRIDLIFE Tour. The partnership marks Subimods’ most significant national motorsports initiative to date, aimed at expanding the presence of the enthusiast community on and off the track.
As part of the partnership, Subimods will be present at every GRIDLIFE event this season with full-scale paddock activations, a fleet of BRZ drift cars, and competition entries across multiple disciplines. Rallycross legend and X Games gold medalist Bucky Lasek will pilot the Subimods-built WRX Time Attack car in GRIDLIFE’s TrackBattle series, showcasing what the brand is capable of at a national level!
In addition to on-track and paddock activations, the partnership also introduces the Subimods Subaru Car Corral, a featured section within the GRIDLIFE Car Showcase. Appearing at all 2025 Festival Tour stops, the Subimods Corral will spotlight a mix of classic and modern Subaru builds, offering fans the opportunity to connect with fellow enthusiasts, explore standout vehicles, and celebrate Subaru culture up close.
In a move that further deepens its commitment to the community, Subimods is launching the Flat Four Showdown, a dedicated Subaru-only competition class within GRIDLIFE’s broader racing program. The new class celebrates the performance potential of the signature flat-four engine platform and gives drivers an opportunity to compete at some of the country’s most iconic tracks.
“Partnering with GRIDLIFE is a natural extension of what Subimods has always stood for—community, competition, and the love of everything Subaru,” said Nick Nazzaro, Founder of Subimods. “We’re here to not only show what our brand is capable of on and off the track, but to also give enthusiasts a platform they’ve never had before. The Flat Four Showdown is built by and for this community, and we can’t wait to see it come to life at GRIDLIFE.”
GRIDLIFE CEO Michael Hurczyn added:
“We’re beyond excited to have Subimods onboard for 2025. Their passion for Subaru performance and community aligns perfectly with the GRIDLIFE mission. Between the Flat Four Showdown, Bucky on track, and the energy they’ll bring to the paddock, Subaru fans are going to have a lot to be excited about this season.”
The GRIDLIFE 2025 Tour kicks off April 11–13 with GRIDLIFE South Carolina at Carolina Motorsports Park and includes nine destination events culminating with GRIDLIFE Pitt Race in October. Subimods will have a presence at each stop, with Flat Four Showdown competition rounds running throughout the season.
