Falken Tyre Europe GmbH will assume the sponsorship of the section signs of the Nordschleife at the Nürburgring from January 2025. This means that 31 signs with the names of famous Nordschleife sections such as Caracciola-Karussell, Hatzenbach or Pflanzgarten will bear the Falken logo. In addition, turn 14 of the 5.148-kilometre Nürburgring Grand Prix circuit will also bear the name of the tyre manufacturer. The long high-speed right turn will be given the name “Falkenbogen” from this season onwards. The advertising measure will be clearly visible through a 240-metre-long barrier that accompanies the area in the highly visible Falken design.
The cooperation with the Nürburgring complements the recently agreed extension of the partnership between Falken and ADAC Nordrhein as organiser of the 24-hour race until 2028. A decision that underlines the deep-rooted passion for motorsport. Over the past 25 years, the company has established itself as a permanent fixture in this prestigious event. The long-standing partnership is a testament to the successful cooperation and mutual trust between Falken and the organiser.
« The sponsorship of the Nordschleife track section signs underlines the long-standing, trusting cooperation between Falken and the Nürburgring. We look forward to experiencing more successful years at the Ring, extending Falken’s motorsport history and celebrating the official Falken arch from now on,’ says Dennis Wilstermann, Assistant Marketing Manager at Falken Tyre Europe GmbH.
‘Falken is one of the motorsport brands that fans feel especially connected to. Whether as a racing team in endurance races on the Nordschleife, as a drift team in the Nürburgring Drift Cup or at events such as the Falken Driftshow at the 24-hour race – Falken stands for motorsport passion at the Nürburgring. We are therefore very pleased about this joint commitment, which makes the Falken brand visible all year round not only on the Nordschleife but also on the Grand Prix circuit. The high standards of the Nürburgring brand and the Falken brand are a perfect match,’ explains Christian Stephani, Managing Director of the Nürburgring.
