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GM President Mark Reuss: The unappreciated benefits of motorsports

January 22, 2025

Racing isn’t just a pastime – for General Motors, it’s a key source of inspiration and innovation. Whether it’s NASCARIndyCarIMSA and FIA sports-car racing, or our upcoming entry into Formula 1, GM uses motorsports as a crucible for developing the talent and technologies shaping the future of the automobile. As the 2025 racing season kicks off, GM president Mark Reuss takes a moment to explain how racing touches everything we do.

Every successful race car is the result of teamwork, creativity, and preparation. At GM, our motorsports efforts are powered by advanced AI technology and cutting-edge simulation capabilities. Our engineers, designers, and racing experts harness this technology to innovate faster than ever before. The skills we hone at the track go into every vehicle we build, from family cars and long-range EVs to the Corvette ZR1.

As the 2025 racing season kicks off, we’re excited to compete on the world stage. It’s not just about winning races – it’s about testing ourselves and our vehicles in top-tier competition and applying those learnings to everything we do.

Official GM Video

Via: GM News

Gabe Balch
Gabe Balch
The automobile and its stories captivated him from birth and the freedom, expression, and personal bonds they enable continue to serve as inspiration. His inquisitive nature explores the how of the machines themselves, and the unique minds behind the creations. As a world traveler he longs for the open road, or better yet, the last signs of pavement.

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